Case Study †Kentucky Fried Chicken the Global Fast-Food...

Strategic Management SIM336 Case Study – Kentucky Fried Chicken The Global Fast-Food Industry in De Wit Meyer (2004:909-927) Executive summary It is basically to introduce the strategic management of Kentucky fried chicken understanding key strategic issues relating to the global fast-food industry. In this report, there will be an analysis on the complexity of organisations and the environments by utilising the SWOT analysis, Porter’s Value Chain and Porter’s five forces. Moreover, this report as well covers understanding of Whittington’s ‘Evolutionary’ and ‘Systemic’ Schools of Thought in order to get know of the implications of these cultural dimensions for international strategic†¦show more content†¦Mergers with different corporations resulted in big cultural problem for KFC employees such as merger with KFC. The lack of relationship building with employees, customers and suppliers brought some problem in the company. The company sometimes is only focusing on few locations and is ignoring to visit or check standards at franchises in different countries, which leads to loss of control and quality. Opportunities The changing demographic trends provides opportunity to diversify into new products and locations for KFC, hence it can increase the demand for foodstuff eaten outside home. When there were scares of mad-cow disease, KFC also has the opportunity to boost its sales since many people are avoiding consuming beef and taking chicken meals for a change. KFC is also targeting to growing ethnic markets, Asian American, and Mexican markets. They also keep focusing on domestic markets by updating restaurants and balanced menu, since people are more health conscious these days. Customer focus is needed to accomplish these missions. Threats KFC is facing strong competition from its competitors, such as McDonalds and Subway. They are also facing competition from local restaurants as the other players are turning into new menu offerings, location and outlets. The corporation is also facing problem in maintaining same standards at their international